We’re excited to share some big news: Planoly has new owners!

TL;DR: We’ve been acquired by product-oriented entrepreneurs who want to help take Planoly to the next level, and empower creators and small business owners like you to build their dream lives.

For the past few years, Planoly has been owned by a private equity firm. They’ve been great partners to us; but ultimately, we didn’t always have the space to take wild creative leaps or chase the bold ideas that help creators win. This next chapter gives us even more room to innovate faster, build smarter, and invest more deeply in the tools that help you show up and make a living doing what you love.
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Meet Dave & Adam: Our New Owners

Dave Hersh, who wrote the book on startup transformation, Reignition, has acquired Planoly with his partner, Adam Kulick, a media & film entrepreneur, and two other hands-on operator-founders. 

Dave and Adam are builders who believe great, purpose-led, sustainable companies result from combining a strong product focus with a deeply human-oriented approach. To say they are customer-focused is to say a golden retriever is “mildly enthusiastic” about fetch. 

Don’t believe it? Dave’s email is dave@planoly.com and Adam is at adamk@planoly.com. They want to hear from you. (Seriously.)

Dave and Adam are partnering closely with Katelyn (CEO) and the same Planoly team you know - the people who’ve been building, supporting, and improving the platform behind the scenes this whole time. Together, we’ve already been holed up with whiteboards and an endless supply of coffee, figuring out what this next phase will bring.  
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This Next Chapter Allows Us To:

• Move even faster, anticipating industry shifts & platform changes 
• Experiment thoughtfully, guided by your feedback
• Double down on building the features you want
• And go deeper on what creators, businesses, and social storytellers need to navigate the constantly evolving landscape

To that end, we’re announcing our newest feature today! Introducing the Idea Generator, available now in our Multi-Platform Scheduler: a new way to spark content ideas when inspiration runs low. 

Instead of staring at a blank screen on days you don't know what to post, you can easily generate new ideas that can be customized and used across multiple channels. The best part? It lives right in your Social Planner, so there’s no need to disrupt your creative process.
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Our Promise:

This next chapter is about building with you, not just for you. You can expect new features, laser-focus on the end-to-end experience, and new product leadership to help us level up faster. And we’ll be transparent throughout that journey.

Be sure to join our Instagram Broadcast Channel to share feedback, test new features, and help shape what’s next for Planoly.

Finally, thank you for being here. And thank you for trusting us to build something worthy of your creativity.

Here’s to the next chapter.

Warmly,
Dave, Adam, and Katelyn
Owners & CEO, Planoly