For years, creators have debated whether scheduling posts using third-party tools like Planoly could negatively impact reach or engagement on Instagram. And for just as long, it’s been one of the most persistent myths in the content world.

We finally have a definitive answer—and it comes straight from Instagram itself.

Spoiler Alert: It Doesn't.

That’s right. Scheduling your posts through a tool like Planoly does not affect your reach.

In a recent Q&A, Head of Instagram Adam Mosseri addressed this directly:

“No, if you use something like scheduled posts, it will not affect your reach in one way or another.”

So, if you've been second-guessing your strategy or avoiding scheduling tools out of fear, you can officially stop worrying. Myth = busted.

Why You Should Be Scheduling Your Content

Now that we’ve cleared that up, let’s talk about what scheduling can do for your brand:

‍

• Stay consistent – Posting regularly is one of the best ways to build trust and keep your audience engaged.
  
  
• Stick to a strategy – Whether you’re promoting a launch, sharing a series, or batching seasonal content, scheduling keeps you organized.
  
  
• Save time and headspace – Let’s be real—posting on the fly is stressful. Scheduling lets you show up for your audience without being glued to your phone.
  
  
• Plan with purpose – Visualize your grid, draft your captions, and schedule across platforms from one central place (hello, Planoly 👋).
  
  

In other words: scheduling your content isn’t just okay—it’s smart strategy.

‍