It’s easy to feel like you need to chase every viral sound, trending transition, or niche meme to grow. But trying to keep up with every trend often leads to burnout and it can make your brand feel disjointed. Instead of reacting to trends, the key is knowing when to use them and how they support your overall strategy.

Here’s how to balance both types of content to grow sustainably.

What is Evergreen Content?

Evergreen content stays relevant regardless of dates, algorithms, or trend cycles. This type of content builds trust, authority, and conversions, and it’s the backbone of a strong content strategy. Use evergreen posts to:

• Educate your audience
• Sell your products or services
• Position your brand as a thought leader
• Build community loyalty

Examples of evergreen posts:

• Tutorial: “3 beginner-friendly exercises for better posture”
• How-to: “The easiest way to batch create content”
• FAQ: “Do I really need retinol if I’m under 30?”
• Story/Testimonial: “How [client/customer] achieved ___ results”

Check out our list of 50 evergreen content ideas for days you don't know what to post.

What is Trend-Driven Content?

Trend-driven content uses viral sounds, formats, trending topics, seasonal hooks, or pop culture. Hopping on trends can drive increased reach and help you discover new audiences — but it doesn’t always convert to followers (in fact, most of the time, it doesn’t).

Pro Tip: We share three new trends every week in Social Planner! Click the Trends icon on your calendar on Mondays to see the latest trends (and get the linked audios!). 

Why You Need Both 

Trends create spikes in reach. Evergreen content creates stability and long-term growth. Together, they help you attract new viewers and turn them into an engaged audience. 
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Think of it like this: Trends bring people in. Evergreen makes them stay.

How to Determine If a Trend Is Worth Doing?

The key to incorporating trends into your content calendar is to do so in a meaningful way. Don’t hop on every viral sound — only choose trends that fit your niche or offer a place for you to add value.

Before you jump on a trend, ask yourself:

• Does this help or appeal to my ideal audience?
• Can I apply this trend to my niche?
• Does it lead people toward my link in bio or business goals?
• Can I add something valuable, not just copy it?

If you can’t answer yes to at least one of these questions, skip it.
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‍How to Plan Around Trends

Step 1: Pre-schedule your evergreen posts using Planoly
Step 2: Leave flexible space for trends
Step 3: Jump on trends only if they align with your niche + message

Once your evergreen content is scheduled, anything trending becomes a bonus, not a constant pressure.

Try Social Planner free for 14 days — schedule your evergreen content first, then explore the Trends tab to hop on what matters.