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March 2025 Social Media Updates

Codi Foster
March 20, 2025

Another month, another round of social media updates! Instagram, Threads, and other platforms introduced notable changes that could impact your content strategy. Here’s what’s new in the world of social media this March:

Instagram’s Latest Tests & Features

💬 Search Links in Comments

Similar to TikTok, Instagram is testing clickable search links in comments. This feature aims to enhance content discovery by allowing users to explore related topics directly from the comment section.

🎶Introducing “Blend” – A Shared Reels Feed

Instagram’s new "Blend" feature creates a custom Reels feed shared between two users in your DMs. The feed curates content based on the Reels exchanged between users and each user’s personal interests. 

🤖 AI-Generated Comments

Instagram is experimenting with AI-generated comments to enhance engagement. Some users are already seeing an AI-generated comment option that provides contextual responses to posts. Could this mean easier engagement? Time will tell!

🏡 Share Posts with Close Friends

A long-awaited update has arrived—users can now publish feed posts exclusively to their Close Friends list. Whether you want to test content or keep things more private, this feature gives you more control over your audience.

📱 A Standalone Reels App?

Instagram is reportedly exploring the idea of launching a separate Reels app. This could be a major shift in how short-form video content is consumed, especially with ongoing uncertainties around TikTok in the U.S. 

Threads Rolls Out Key Features

📌 Easily Follow Your X (FKA Twitter) Community

Threads is working on an update that will allow users to follow the same creators they engage with on X. If you've been waiting for an easier transition to Threads, this could be a game-changer.

🏠 Set Your Following Feed as Default

No more defaulting to the algorithmic feed! Meta now allows Threads users to set their Following Feed or any custom feeds as default. This update also comes with new features like follower-only replies, an upgraded video player, and the ability to add topics to your bio.

🎯 Showcase Your Interests

Threads is introducing a way for users to add interests to their profiles, making it easier to connect with like-minded creators. Simply head to your profile, hit “+Add interests,” and curate your niche!

Beyond Meta: Industry News & Shifts

👋 Goodbye, Skype

After two decades, Microsoft is officially shutting down Skype on May 5, 2025. If you’re still using Skype, now’s the time to migrate to Microsoft Teams.

🤝 Oracle in Talks for TikTok Partnership

With ongoing uncertainty surrounding TikTok’s U.S. presence, Oracle is emerging as the frontrunner for a potential partnership. While details are still up in the air, this deal could impact the platform’s operations and security.

Stay ahead of these updates and keep experimenting with new features to see what works best for your brand. And as always, Planoly is here to help you streamline your content strategy across all platforms!

Which update are you most excited about? Let us know! 

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