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One Post, Five Ways: How Creators Can Repurpose Content

Codi Foster
April 11, 2025

Everyone’s always telling creators to be more consistent online — but let’s be real, coming up with fresh ideas every single day is exhausting. (Trust us, we get it.)

Here’s the secret: you don’t have to reinvent the wheel for every post. The key to consistency is repurposing your content across different formats, so you can stretch one good idea into a week (or more!) of value-packed content.

Let’s break it down.

We’ll use this example topic: “3 Mistakes Creators Make When Pricing Brand Deals”

1. Reel

Start with a quick video to grab attention! Film a face-to-camera tip, share a behind-the-scenes moment, or use a trending sound to boost discoverability.

Pro tip: Hook your audience in the first 3 seconds to stop the scroll.

Example:
🎥 Face to camera: “Are you undercharging for brand deals? Let’s fix that.”
Use snappy, fast-paced cuts listing the 3 common mistakes.
Hook: “Creators, stop doing this when pricing your partnerships 👇”

2. Carousel Post

Take your Reel script and turn it into a carousel for your feed. Carousels are perfect for bite-sized education that encourages saves + shares!

Example:
➡️ Slide 1: Title card — "3 Mistakes Creators Make When Pricing Brand Deals"
➡️ Slides 2–4: Break down each mistake with quick explanations.
➡️ Final slide: CTA — “Save this before your next pitch!”

3. Blog Post

Expand your idea into a blog for longer-form value and website traffic.

This is your chance to go deep:

  • Explain why each mistake matters
  • Share real-life examples
  • Offer solutions

Bonus: Add a downloadable resource (like a pricing checklist!) and link it via your Creator Store to help grow your email list.

Example:
🔍
Dive into the details of each mistake
✅ Include actionable takeaways
📄 Promote your downloadable: “Grab my free rate calculator to confidently price your next deal!”

4. Email Newsletter

Connect with your audience directly in their inbox— no algorithm required. Summarize the topic, tease your blog post, and offer bonus value just for subscribers.

Example:
💌 Subject line: "Are you leaving money on the table with brand deals?"
🔑 Share one key mistake from your list
💻 Invite readers to click through for the full blog
🔒 Optional: Add an exclusive tip or bonus for your subscribers!

5. Instagram Stories

Round it out by re-engaging your audience with interactive Stories. Use polls, quizzes, or stickers to boost engagement and bring attention back to your main content.

Example:
💬 Poll: “Do you feel confident pricing your brand deals?”
❓Quiz: “What’s your biggest challenge — knowing your worth, negotiating, or packaging offers?”
📲
CTA: “DM me for my pricing checklist!
🔗 Link: Close it out by linking them back to your blog post

One idea. Five formats. 

Batch your content, reclaim your time, and stay consistent — without burning out. Save this for your next batching day!

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