Most creators overlook LinkedIn—but that’s exactly why it’s your secret weapon.

With over 1 billion users and less than 2% posting regularly, showing up just once a week puts you ahead of 90% of the platform. That’s not a typo. It’s a massive opportunity.

Whether you're a content creator, coach, freelancer, or founder—LinkedIn isn't just for resumes. It's where thought leadership, high-value connections, and brand-building happen daily.

Let’s break down why creators should stop sleeping on LinkedIn—and how to make it work for you.
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You're Not Too “Creative” for LinkedIn

Old LinkedIn: Corporate. Buttoned-up. Buzzword central.
New LinkedIn: Full of memes, hot takes, personal stories, and creators building 6-figure personal brands by being real.

Over 11 million users have activated Creator Mode
Only ~3 million post weekly—that’s just ~1% of active users
Posting once a week puts you ahead of 90% of users

Translation: You don’t have to compete with thousands of creators for attention like you do on Instagram or TikTok. Consistency > Virality.
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Engagement Is Way Easier to Get

LinkedIn rewards you just for showing up—seriously.

Posts with images get 2x more engagement
Video posts see 5x more engagement
Live videos get 24x more comments
Carousel posts outperform static by 1.8x

Unlike faster-paced platforms, the LinkedIn algorithm prioritizes thoughtful content, dwell time, and conversation. That means your content keeps working long after it’s posted.
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Your Audience Has Budget (and Decision-Making Power)

LinkedIn is full of professionals, founders, marketers, and people with real buying power.

80% of B2B leads from social media come from LinkedIn
60% of users are between ages 25–34
It’s built for networking, pitching, and selling—without the need for flashy editing or viral trends.

Whether you’re building your brand, booking freelance work, selling a course, or launching your own product, LinkedIn is a smart place to show your work.
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There’s Real Earning Potential

Unlike other platforms, LinkedIn isn't just about followers—it’s about opportunities that pay.

Here’s how creators are making money:

Brand partnerships – Companies want thought leaders, not just influencers
Services – Freelancers and consultants thrive here
Products & courses – Warm audiences convert when they trust you
Speaking gigs & workshops – Thought leadership opens doors
LinkedIn’s Creator Accelerator – 670+ creators funded so far

Bottom line: LinkedIn is not just about clout—it’s a platform that delivers real revenue potential.
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How to Get Started

Don’t overthink it. Here's your checklist:

✅ Turn on Creator Mode
✅ Optimize your headline and profile image
✅ Post once a week (more than 90% of users!)
✅ Start with text posts, then try images, carousels, or video
✅ Comment back—conversation boosts visibility
✅ Add links to your store, site, or portfolio in your Featured section

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Want to start showing up consistently on LinkedIn? Planoly makes it easy to plan, schedule, and repurpose content across all your channels—so you can grow where it matters most.
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