If you’re a social media manager or content creator, you’ve probably heard of Adam Mosseri. (Personally, we have a complicated relationship with him.) As the Head of Instagram, he regularly hosts Q&As on his Stories, answering burning questions and sharing platform tips. Recently, he’s been on a mission to bust some of the most persistent Instagram myths — and we’ve rounded up the highlights so you can separate fact from fiction.
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1. Scheduling your content affects your reach – False

For years, there’s been a rumor that scheduling posts with third-party tools like Planoly hurts your reach. Instagram has confirmed: it doesn’t. Your content will perform the same whether you post manually or schedule in advance, so go ahead and plan ahead without fear.
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2. Taking time off posting will reduce reach – True (sort of)

You don’t have to post daily, but taking a long break can slightly impact your reach. Mosseri says it’s not intentional and that Instagram is working on a fix — but for now, consistency is still key. Pro tip: Use Planoly to schedule your content ahead of time, so you can stay consistent even when you’re busy.
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3. Hashtags help with reach – False

Sorry, hashtag loyalists — they’re no longer a magic growth hack. While hashtags can still help organize content for events or campaigns, they don’t boost reach to new audiences. Instead, focus on adding relevant keywords in your captions and on-screen text to help Instagram understand who should see your posts.
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4. Saying “link in bio” reduces reach – False

Creators have long speculated that this phrase is punished by the algorithm. Not true. Use it freely without worrying about your post’s visibility.
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5. Editing with Instagram’s new Edits app boosts Reels reach – True (for now)

While Instagram is encouraging creators to try their new editing tool, all Reels made and published via Edits will get a slight reach bump. This advantage may not last forever, so if you’ve been curious to try it, now’s the time.
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6. Editing captions after posting affects reach – False

See a typo? Fix it. Mosseri confirmed that making edits to your captions after publishing has no effect on performance.
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7. Engaging with other accounts improves reach – False

You don’t need to comment on every post in your niche to “game” the algorithm. Instagram’s goal is to connect people with content they care about, so focus on making content your audience finds valuable, and engage authentically with the posts you genuinely enjoy.