Learn how to build a cohesive social media strategy from the ground up. This panel will cover how to define your brand positioning, identify your target audience, set measurable goals, develop a content pillars framework, and create a sustainable posting cadence. Whether you're building a personal brand or managing multiple social media accounts, you'll walk away with actionable strategies to grow with intention.
Course instructors: Caroline Langdon, Zoya Rahim, and Jalyn Marshall
Scale your social media management business with effective systems. This course dives into how to onboard clients efficiently, create streamlined approval workflows, manage multiple accounts without burnout, set boundaries and communicate deliverables clearly, and use tools to automate repetitive tasks. Find out how you can build a client roster you can actually manage.
Course Instructors: Brianna Rojao, Sydney Berndhardt, and Hannah Walker
PRE-RECORDED SESSION
Turn your expertise into income with digital products. This course breaks down how to identify what products your audience actually wants, price your offerings strategically, build a simple sales funnel, create compelling launch campaigns, and scale your product business over time. Discover how creators are building sustainable revenue streams beyond brand deals.
Course instructors: Kelsey McCormick, Isabella Lonie, and Rosalie Huang
Break into the creator industry with confidence. This course covers everything you need to know to start landing paid opportunities, including how to create compelling content that brands love, build a portfolio that showcases your best work, develop professional media kits and rate sheets, craft pitches that get responses, and navigate contracts and brand partnerships. Get insider tips from creators who've been in your shoes.
Course instructors: Connor Hollis, Jessica Post, and Xanthe Appleyard
Learn the art of creating scroll-stopping content across both static and video formats. These live demos will cover graphic design fundamentals including color theory, composition and layout principles, and creating on-brand templates. It will also teach video editing essentials like pacing and transitions, hook strategies that capture attention, adding text overlays and captions, and selecting music and sound effects that enhance your message. Learn how to develop a cohesive visual identity that translates across every content format.
Course instructors: Sydney Price, Debbie Poh, and Lauren Selwood
Discover how you can leverage LinkedIn's professional audience and grow your influence in the B2B space. This panel explores how to optimize your profile for your goals, create content that drives engagement and opportunities, build meaningful connections (not just collect them), leverage LinkedIn's algorithm to your advantage, and turn visibility into clients, partnerships, or career opportunities. LinkedIn isn't just for job seekers – it's a goldmine for creators and entrepreneurs.
Course instructors: Jasmine King, Rhianne Lee, and Sophie Miller
