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Your Reels just became a storefront. If you've been treating affiliate links as a separate layer of your content strategy, like something that lives in your bio, your Stories, or maybe a link-in-bio tool, that's about to change. Instagram just announced that creators can now tag products directly in Reels using affiliate links, turning every video into an easily shoppable moment.
Until now, getting someone from a Reel to a product required multiple steps: see the content, tap the profile, find the bio link, navigate to the page, find the product. Each step is friction, and friction kills conversions.
With this update, viewers can tap a tagged product directly in your Reel and go straight to the partner's app or mobile website to buy. Your affiliate link travels with them. If they purchase, you earn.
You can now tag up to 30 products per Reel, and those tags can include your own affiliate URLs.
The feature lives in the “Share” flow. When you're uploading a Reel, you'll see an "Add products" option. From there, two paths:
One thing to know: any product you tag has to exist in a business's Meta commerce catalog, so inventory and pricing stay accurate. You won't be tagging random URLs–the product has to be a verified, individual item (not a collection).
The obvious win is monetization, but the more interesting shift is in how you think about Reels themselves. A "get ready with me" video, a recipe walkthrough, a room tour, or an outfit breakdown already naturally feature products. And if you’re looking for tips on how to sell without feeling too sales-y, you can read our blog here.
Now with this platform update, it will be easier than ever for viewers to shop your products and for you to maximize your commissions. A few ways this changes the game:
Authenticity scales. The reason affiliate marketing works is trust. Your audience already decides what to buy based on what they see you use. This new update closes the purchase loop faster.
Content with product tags surfaces in Partnership Ads Hub. That means brands can see your tagged content and potentially boost it as a partnership ad, which increases your reach without extra work on your end.
You're no longer solely dependent on bio links. Product tags inside Reels are native–they don't pull viewers out of the experience. Less buying friction = happier customers.
Instagram has signaled this is just the start. The next phase includes finding affiliate opportunities with Amazon and Shopee directly inside the app, which would mean discovering and joining programs without ever leaving Instagram.
If that plays out, the workflow gets even tighter: find a program, get your link, tag your Reel, and earn.
The new “Add Products” experience in Reels is rolling out now in the US, Brazil, India, Indonesia, and Thailand, and is coming soon to all 22 Instagram commerce markets. If you don't see "Add Products” quite yet, it's coming.
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