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You’re feeling the effects of burnout, your creative juices aren’t flowing, or you’re too busy to develop multiple pieces of quality content. Simply put, you’re stuck on what to post.
Now, with the Idea Generator, you can instantly organize your thoughts into an effective content strategy by generating ideas tailored to what you do, who your audience is, and the key elements of your brand. Instead of staring at a blank screen, you'll get relevant, on-brand concepts you can quickly customize and use across multiple channels.
The best part? It lives right in your Social Planner, so there’s no need to disrupt your creative process.
You’re a content creator, not a content machine. We’ve been listening, and one of the biggest pain points we hear from our community is the pressure to constantly come up with fresh, engaging content. The mental load of brainstorming can be just as exhausting as the actual creation process.
The Idea Generator is our direct response to that feedback. This isn't about replacing your creativity or automating what makes your content uniquely yours. It's about giving you a starting point when you need one, so you can spend less time staring at your screen and more time bringing your ideas to life.
This launch represents something bigger, too. We're committed to building with you, not just for you. The Idea Generator is the first of several improvements coming to the platform as we move faster, iterate smarter, and keep you at the center of our product decisions.
Launch your Social Planner tool and look for the "Generate Ideas" button next to "Create." Add information about what you do, who your audience is, and any specific topics or themes you want to explore. Then let the Idea Generator build off your foundation.
You'll instantly get content ideas tailored to your brand and audience. These aren't generic suggestions; they're relevant, on-brand concepts you can quickly customize and use across multiple channels. Once you’ve settled on your idea, you can easily add it to your grid as a placeholder or start drafting your new post.
We want to make it clear that the Idea Generator is a starting point, and not a replacement for you. It won’t capture your unique voice, personal experiences, or creative instincts.
What it will do is help you break through creative blocks and give you a foundation to build on when you could use that additional support.
The content your audience knows and loves still comes from you–we’re just making it easier to get there.
Please Note: The Idea Generator is only available in the Multi-channel Workspace. Find out how to navigate between workspaces here.
