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Sometimes you’ll find that you’re met with blank page anxiety instead of multiple pieces of inspired content. Even worse is when you need multiple pieces of content that actually work together, tell a cohesive story, and speak directly to your audience; but you’re simply hitting a block and can’t create anything.
This is where Idea Generator can step in. With this tool, you can build focused, cohesive content campaigns that resonate with your audience. It’s the brainstorming partner you’ll love collaborating with.
A content campaign is multiple pieces of content working towards a common goal; whether that’s launching a new service or product, establishing authority in your niche, or connecting with a specific audience.
Great campaigns share a few additional elements. They have a focused theme that ties everything together (aesthetically and tonally). They demonstrate a deep understanding of the audience they’re trying to reach. And they produce a variety of formats and angles with a common thread, so each piece feels fresh while still contributing to the bigger picture.
When content works together like this, it's more powerful than isolated posts. Your audience starts to see patterns, understand your perspective, and trust your expertise.
You should think of the Idea Generator as a collaborative companion to your creative work. It’s still important that you use your own input and creativity to build your content, since audiences are becoming more and more adept at catching AI-created copy and patterns, but this tool can help handle the brainstorming heavy lifting on those days that you just can’t think of what to post. It gives you multiple solid starting points that you can blend and experiment with to make them your own. Your knowledge, plus the AI’s assistance, can create content more engaging and intentional than either could alone!
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1. Set Your Foundation
Add your information into the three input fields. Be descriptive about what type of creator you are and which audience set you would like this campaign to speak to.
2. Generate Your Building Blocks
Hit generate and you'll get three content ideas, each with a topic and keyword, a post concept, and a hook. Notice how it generates a variety–different angles and formats–while maintaining the same common theme based on your inputs. Here are generated results for a nutrition coach, for example:
You can add these as placeholders to save the content, and regenerate for new ideas as many times as you’d like.
3. Find Themes & Connections
How do these ideas relate? In the example, there’s a narrative being built. Meal prep benefits establish your practical approach, nutritional counseling advantages showcase the personalized support you provide, and healthy eating habits position you as a helpful guide with actionable solutions.
Together, they help build trust with your audience.
4. Refine & Personalize
Content campaigns demonstrate a deep understanding of your audience, and that comes from you. The Idea Generator concepts and hooks are starting points for you to personalize.
You can evolve a generated hook to speak directly to your local community and reflect trends you’re actually witnessing. Add in personal stories to demonstrate your understanding of the industry and the people in it. Audiences want to see your personality shine through your content.
5. Expand Your Campaign
Strong campaigns need enough content to make an impact and help your audience see patterns in your expertise. Generate multiple rounds with different topic inputs to build that out.
Try to mix and match the strongest concepts from each generation and arrange them strategically. Each successful content campaign is another step in building your authority and fostering a strong sense of community.
Whatever it is you’re building for your next campaign, know that Idea Generator is here to help build it with purpose.
